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PROMPT LIBRARY · AD COPY
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Twelve prompts that produce campaigns instead of filler. Most marketers use AI like a vending machine: vague request in, generic copy out. The difference between a prompt that produces filler and one that produces a campaign is context, constraint, and a clear job to be done. Every prompt below is written out in full, with the inputs you need to fill and a breakdown of which constraints are doing the work.
INDEX — click any prompt to jump straight to it
HOW TO USE THIS LIBRARY
01 · Fill the brackets first
Every prompt here has bracketed inputs. The orange line under each title tells you exactly what needs replacing. A prompt sent with [PRODUCT] still in it produces copy about a generic product.
02 · Paste real material
Several of these ask for reviews, existing ad copy, or performance numbers. Paste them raw. Tidying them up strips out the customer language these prompts exist to mine.
03 · Use them in sequence or alone
Prompts 01 to 07 build a campaign from nothing. Prompts 08 to 12 sharpen work that already exists. Each one also stands on its own.
RESEARCH · EDIT THE BRACKETS
Replaces useless demographic segments with the situations that actually make someone start shopping.
The prompt
You are a demand researcher. My product is [PRODUCT] and it solves [PROBLEM]. Build 3 distinct customer segments for it. For each, give me: the trigger event that makes them start looking, the exact words they'd use to describe their problem (not marketing language — their language), the alternative they're currently using, and the one objection that kills the sale. Do not give me demographics. Give me situations.